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How to Start an Online Business in 2021

"The secret of getting ahead is getting started". The famous quote of Mark Twain has seen precedence in every generation and 2021 would follow suit as well. Entrepreneurship serves both as a boon and a bane for the person filling the shoes. And in such times, where the well-established conglomerates fear hitting a ground low, starting a business could seem like a tricky choice. But everything has a silver lining and this pandemic would be no different. While some businesses may not have seen success, your new advent might turn into a fortune. Here are some of the key factors which might help make the path less rough and help you to start an online business.


Having the Right Mindset


To start something, the first and the most important thing is to have the right mindset and a determination to make it happen. The mindset is more important than the right timing. Especially in the time of pandemic when the businesses have seen a downfall, one becomes discouraged to start off with a raw idea and turn it into a business. So it becomes incumbent on you to have complete grit to go through with the plan.


Origin of the Idea


Chase the thought process which generated the will to start the business in you. Trace the origin of the idea of starting the venture and evaluate how practical it is for you to go after it. Once you figure out the origin of the idea, map out the road to go about the business you need to start. For example, if you are going for a clothing brand, you need to be thorough with the research of such a start-up and how profitable it would be.


Research and Recognize Your Niche


The next and one of the most crucial steps is to do research and find out your best-suited niche. There are a lot of options to learn from as we live in a world where most of the ideas are explored and hence that increases our options to learn from. Make sure to tap on the right resources for your research work and be as thorough as you could be. Consider different platforms as well as different models altogether to learn from as this would enrich your thought process. Looking at a plethora of things would give you the edge as now you would know what is the most suitable choice for you. It would also help you amalgamate different business ideas and build a strong foundation.


Structural Processing


Once you are done with your research, you will get the raw structure in your mind. Looking at different ideas would have enhanced your model more. Now it's time to plan out the skeleton. With your research, you would also know the problems with different models and why some of the businesses did not flourish while others did. This would make you well equipped to deal with different kinds of bugs. For example, if a clothing brand offers a rich collection but the prices are sky-high, you would want to build a brand that suits the pockets of the consumer and does not compromise on the quality as well.


Funding Sources


After the arduous process of planning and structuring, the onus falls on the monetary aspects. Look for the resources that would fund your venture. Normally people fall on their savings which are mostly generated through their jobs. Map out your needs with your budget and see if it aligns or not. Do not take hasty decisions of quitting your job instantly. Stick with it because extra bucks would not hurt. If the savings do not suffice your needs of the business, you would need to consider taking a loan from the bank. Be careful with the monetary aspects the most as it would be the crucial part.


Determining the Target


Know the audience you wish to target. Switching back to the example of a fashion brand, if you want to target female clothing then prepare a model for different age groups and different body types. Know the market and what is liked by the different audiences and how are your competitors serving their needs. Determine the way in which your product would stand out and hence earn you rewards.


Goals and Milestones


When you start a business, essentially the motive is to build a profit out of the service you would be providing. This motive turns into determination which is good but it might get out of hand if you do not keep it in check. Keep a realistic approach and even more realistic expectations from your business. Most companies suffer a loss at the start of their journey and hence fall prey to downfall as their hopes from their business were high. Learn to accept all outcomes and be ready when the storm hits you. The business would not always bloom and so it will not always dry up as well. So keep your expectations grounded.


Performance Review 


When you've started the wheel once, check how it is performing. In the beginning, give a lot of importance to your reviews but do not attach yourself to them. If the reviews turn out to be positive, keep on going in the same way as you were. However, if the reviews are critical, ask the consumer what was the problem and be handy with the solution. Design a team for troubleshooting.


Business Registration


The last but essentially the last step is to get your company registered. Be aware of the laws of the place you reside in as they vary in the terms of registration. If the place demands you to register the company as soon as possible then don't delay the process.


Conclusion


Starting a business is big learning in itself. It requires all the more diligence, determination and discipline than a 9-5 job. Hence being well acquainted with all the laws and functions of starting a business might help make an informed decision and build your own brand.

Raman Sama

author

I am a seasoned C-Suite Executive with a keen understanding and focus on offering robust digital solutions. I thrive in developing applications with a tight-knit team focusing on the business goals and user needs.

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